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Wisdom of the CEO: 29 Global Leaders Tackle Today's Most Pressing Business Challenges by G. William Dauphinais,

Wisdom of the CEO: 29 Global Leaders Tackle Today's Most Pressing Business Challenges by G. William Dauphinais,
How Will Yahoo! Stay on Top in the Twenty-First Century? Sony? DuPont? Why Not Ask Their CEOs? Wisdom of the CEO introduces you to 29 visionaries who are actively changing today’ s business paradigm. These top global business leaders explain how they are confronting the eight key issues driving business todayGlobalization, Growth, Shareholder Value, Innovation, E-Business, Disruptive Technology, Organization, online marketing and Knowledge Managementand give you valuable guidance for maintaining online marketing and strengthening your own company’ s market share. Listen to the voices of experience as they discuss hot-button issues including: The InternetHow will e-commerce change customer demands online marketing and expectations? K. Blake Darcy, CEO of online trading powerhouse DLJdirect, explains the new rules. Shareholder ValueCan a leader focus all of a company’ s strategic efforts on shareholder value? Sir Brian Pitman explains how managers throughout the Lloyds organizationacting as value-creation strategistsar helping him to do just that. Disruptive TechnologyCan established companies exploit disruptive technologies as effectively as their start-up competitors? CEO Roger G. Ackerman reveals how Corning canand does. PricewaterhouseCoopers is renowned for its commitment to helping world-class companies make better business decisions online marketing and hone their competitive strategies. With Wisdom of the CEO, Dauphinais, Means, online marketing and Price assemble an impressive, unprecedented gathering of today’ s leading business minds to discuss the trends that are propelling global business into the twenty-first centuryand how they are positioning their companies to take full advantage of those trends.
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