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Traditional Media and the Internet: The Search for Viable Business Models: A Special Double Issue of the International Journal on Media Management

This special issue addresses the topic of Internet business models from the perspective of the traditional media sectors. The eleven special-theme articles tackle the issues of online content delivery business models, the relationship between online online marketing and off-line media products, the Internet's impact on a media value chain, online marketing of music products, Internet content strategies, online marketing and comparative studies of Web content online marketing and strategies in different countries. From theoretical discussions to empirical investigations, the authors examine fully the traditional medial incumbents' efforts to develop business strategies that leverage their online competencies online marketing and suggest the factors that might play a role in this process. This focused theme issue provides readers with a deeper understanding of how the Internet has changed the playing field for the media industries online marketing and gives a preliminary view of things to come.
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KMTW - KMTW, channel 36, also known as UPN Kansas, is the UPN affiliate for the Wichita area. It is owned by Clear Channel Communications as a sister to FOX affiliate KSAS (of which it shares some programs with), and it is licensed to Hutchinson, Kansas.

WJFB - WJFB is a commercial television station in Lebanon, Tennessee, broadcasting shopping programs locally as an affiliate of ShopNBC on channel 66. Formerly, it was an affiliate of America One; the station is still (nominally) an affiliate of the network, carrying programs such as Jack Hanna's Animal Adventures to meet FCC educational programming (E/I) requirements.

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