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The New PR Toolkit: Strategies for Successful Media Relations by Deirdre Breakenridge,

The New PR Toolkit: Strategies for Successful Media Relations by Deirdre Breakenridge,
From opt-in newsletters to Internet-based brand monitoring, from Webcasts to self-serve online pressrooms, professional communicators have an extraordinary range of new tools available to them. In "The New PR Toolkit," you'll learn exactly how to make the most of these next-generation tools-while avoiding costly mistakes made by others. Deirdre Breakenridge online marketing and Thomas J. DeLoughry review every new communications online marketing and marketing tool, answering the crucial questions you face in crafting your own programs: Which techniques work, online marketing and when do they work best? Which are proving ineffective? How do you integrate new online tools into your existing communications programs? Drawing on today's most exciting online marketing and important PR work, The New PR Toolkit offers a compelling preview of the future of public relations-and a practical roadmap for becoming a strategic communicator, no matter who you're working with, or what challenges you're up against.
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