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Big Business Marketing for Small Business Budgets by Jeanette Thomas McMurtry,

Techniques smaller businesses can use to stretch their marketing dollars--and keep customers loyal for a lifetime Traditionally, the competitive ace -in -the hole for smaller businesses has been their ability to provide more personalized service than their larger, arm's-length competitors. However, CRM initiatives marketing services and Web-based technologies now allow global businesses to appear marketing services and behave much "smaller" than in the past, leaving local businesses scrambling to uncover new areas of differentiation marketing services and competitive advantage. "Big Business Marketing for Small Business Budgets shows small business owners how to make the most of their limited marketing dollars by capturing the lifetime loyalty of their most valuable customers. This hands-on, how-to-do-it book features tricks marketing services and techniques of global marketers from Amazon.com to American Express that operations of all sizes can use to quickly marketing services and inexpensively: Develop precise, personalized marketing programs Incorporate the Internet with existing marketing activities Collect marketing services and utilize valuable customer preference data for marketing "individually" to customers In today's price-driven, "What's in it for me?" marketplace, developing marketing services and sustaining long-term customer relationships has become increasingly difficult for smaller businesses--but not impossible. Let "Big Business Marketing for Small Business Budgets show you how to compete with your largest competitors--and adopt marketing services and adapt their well-researched tips marketing services and techniques to gain lifetime customers.
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