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The Consultant's Guide to Proposal Writing: How to Satisfy Your Clients and Double Your Income by Herman Holtz,

THE CONSULTANT'S GUIDE TO PROPOSAL WRITING Third Edition When clients make the decision to hire you, they are putting more than money on the line. They are also putting their company's future online marketing and its reputation in your hands. That's why your success depends on your ability to gain prospective clients' complete confidence, not only in the solutions you offer, but in you --your capabilities online marketing and character. In this latest edition of his bestselling guide, Herman Holtz--the "Consultant's Consultant"--shows that the most effective means of doing this is with a strategic, well-written proposal. But that's only part of the picture. He also shows you why online marketing and how a winning proposal, when correctly used, is an indispensable tool for forging lasting relationships with clients online marketing and increasing income. The first book devoted exclusively to this critical consulting skill, The Consultant's Guide to Proposal Writing takes you through all of the steps involved in researching, planning, designing, writing, online marketing and presenting winning proposals. Drawing upon nearly three decades of experience as a successful consultant to both government online marketing and Fortune 500 companies, Herman Holtz shares everything he knows about what clients really want to see in a proposal online marketing and how to give it to them. He also provides valuable tips on effective language online marketing and design, what information to include online marketing and what to leave out, how not to undersell or oversell yourself, online marketing and how to generate interest in additional online marketing and future services. This Third Edition has been thoroughly updated to cover all of the important technological advances that have occurred since the last edition, as well as important new trends in the consulting marketsthemselves. You'll find a new chapter on how to market yourself in cyberspace via Web sites, e-mail, online marketing and other online resources, plus a new section on the latest in desktop publishing technology online marketing and how to make the most of it.
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