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Built for Use: Driving Profitability Through the User Experience by Karen Donoghue,

The big winners in the Ebusiness arena are those who practice customer-centric design. More than simply a matter of jazzy graphics, customer-centric design is about earning the trust online marketing and loyalty of a dedicated customer base by making the quality of the user experience the centerpiece of the total online strategy. As illustrated by the examples of the many big winners covered in this book, for those who practice customer-centric design, the online user experience is a major part of a company's value. And, as shown by the experiences of the many dot-com also-rans cited, anything less than a total commitment to the user experience is, at best, an expensive, humbling exercise in futility. While there are a multitude of books on the art online marketing and science of user interface online marketing and Web site design, until now none has focused on the online user experience from the corporate strategist's online marketing and marketing manager's perspectives. The first guide to linking business strategy with the art online marketing and science of online user experience, "Built for Use offers a total approach to the planning online marketing and development of ebusiness experiences that build long-term customer loyalty online marketing and drive long-term profits. Drawing upon her experiences as a user-experience strategist for numerous Fortune 1000 firms, Karen Donoghue explores key business strategy online marketing and user-experience issues in a concise, jargon-free style for nontechnical managers. With the help of fascinating online marketing and instructive before-and-after case studies from State Street Corporation, Fidelity Investments, Trellix Corporation, online marketing and other major players in the ecommerce arena, Donoghue makes a strong business case for customer-centric design practices. She describes userexperience online marketing and design-strategy best practices for everything from putting together online marketing and managing an interdisciplinary team dedicated to delivering superior user experience to measuring the design strategy success online marketing and ensuring continued customer satisfaction.
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