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First Person: New Media as Story, Performance, and Game by Noah Wardrip-Fruin,

Electronic games have established a huge international market, significantly outselling non-digital games; people spend more money on "The Sims than on "Monopoly" or even on "Magic: the Gathering." Yet it is widely believed that the market for electronic literature--predicted by some to be the future of the written word--languishes. Even bestselling author Stephen King achieved disappointing results with his online publication of "Riding the Bullet" online marketing and "The Plant."Isn't it possible, though, that many hugely successful computer games--those that depend on or at least utilize storytelling conventions of narrative, character, online marketing and theme--can be seen as examples of electronic literature? And isn?t it likely that the truly significant new forms of electronic literature will prove to be (like games) so deeply interactive online marketing and procedural that it would be impossible to present them as paper-like "e-books"? The editors of "First Person have gathered a remarkably diverse group of new media theorists online marketing and practitioners to consider the relationship between "story" online marketing and "game," as well as the new kinds of artistic creation (literary, performative, playful) that have become possible in the digital environment.This landmark collection is organized as a series of discussions among creators online marketing and theorists; each section includes three presentations, with each presentation followed by two responses. Topics considered range from "Cyberdrama" to "Ludology" (the study of games), to "The Pixel/The Line" to "Beyond Chat." The conversational structure inspired contributors to revise, update, online marketing and expand their presentations as they prepared them for the book, online marketing and the panel discussions have overflowed into a "FirstPerson web site (created in conjunction with the online journal "Electronic Book Review).
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