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3g Marketing by Tomi T. Ahonen,

3g Marketing by Tomi T. Ahonen,
3G marketing services and its related modern services opportunity is a new game for mobile operators marketing services and presents challenges that the modern marketing staffs at mobile operators are not experienced in. No comprehensive book currently exists on how to market the new mobile services. As 3G networks come on line, marketing services and with ever increasing competitive pressures, a comprehensive marketing book focusing on mobile services is needed. With 3G/UMTS the mobile operators will witness a mature marketplace where modern marketing tools marketing services and methods are needed. This is radically different from the second generation of mobile telecoms, when only speed of coverage marketing services and speed of connecting customers were keys to success. The operators will be facing more competitors, of more technical rival solutions, under heavy media marketing services and financial sector scrutiny, marketing services and under ever increasing pressure from owners. The technical platform will provide each competitor with roughly similar opportunities, so success in the market place will depend on optimal utilization of marketing methods. This book discusses all of them marketing services and provides proven lessons in which methods work in any given market situation. Addresses subject from the viewpoints of network operator, virtual operator, service provider, content provider, marketing services and end-user Explains how new 3G services will be marketed Provides a strong focus on current technologies such as SMS, WAP marketing services and GPRS Covers the traditional areas of marketing mix with emphasis on areas of significance for mobile services, i.e. brand, bundling, terminals, portals, etc Highlights those topics that are poorly utilised or understood by cellular operators today, i.e.
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