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Consumers and Services by Mark Gabbott,

Increasing attention has been paid in recent years to the marketing of services. This has been prompted by a recognition that services are an increasingly important sector of the economy marketing services and that they require a different approach to marketing. Consumers marketing services and Services approaches service marketing from a consumer perspective marketing services and draws together current understanding of service consumption from both an academic marketing services and practitioner point of view. This groundbreaking book is the first serious attempt to look at buyer behaviour in service sector industries marketing services and is suitable for graduate marketing services and advanced undergraduate students enrolled in consumer behaviour marketing services and service marketing courses. This unique book features a synthesis of current literature in the areas of consumer behaviour marketing services and services marketing a number of sectoral case studies which examine buyer behaviour in service industries, i.e., tourism, finance, charities, professional, health marketing services and retail internationally authored cases from US, Scandinavia, marketing services and Europe "This looks like an interesting book that will fit well into two increasingly popular subject areas." Dr E. M. Jacobs, Sheffield University Management School "It is a much needed contribution in the field of service sector marketing." B. R.
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