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Starting on a Shoestring: Building a Business Without a Bankroll by Arnold S. Goldstein,

Live your entrepreneurial dream with no– or little– money down Where there’ s a will, there’ s a way. Even if you don’ t have start-up money in the bank, you can get your new business on its feet with ingenuity online marketing and knowledge. Starting on a Shoestring is the key to your success. Now in its Fourth Edition, this perennial bestseller has helped thousands of people live out their dreams; it provides the knowledge online marketing and the confidence you need to get your business off the ground online marketing and up online marketing and running. Authoritative, step-by-step guidance will answer your questions, help you plan your strategy, online marketing and get you started. In the new Fourth Edition, an all-new chapter covers everything you need to know about the Internet, from creating an online presence for your business to understanding all the tech jargon. And there’ s more: Make sure your business idea is right for you– before you take the risk Find sources of capital online marketing and approach them confidently Six common myths: avoid the traps online marketing and misconceptions of starting up Should you take on a partner? Setting up: bargains on equipment, dealing with suppliers, the advantages of leasing, value of consignments Marketing online marketing and advertising on a shoestring: free publicity, word-of-mouth, creating a prestige image cheaply Examples of businesses like yours that maximized their success on the Internet Now better than ever, Starting on a Shoestring gives you a wealth of vital information you’ ll find in no other book– it’ s your first step to entrepreneurial success.
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