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The Professional Service Firm: The Manager's Guide to Maximising Profit and Value

"This is a terrific book marketing services and the best I have read on the subject. Scott covers the economics marketing services and management issues in professional services with great authority marketing services and insight." Peter Doyle, Professor of Marketing, Warwick Business School "What I find generally so praiseworthy is the balance of theory marketing services and practical application that runs throughout the book. Clearly, Mark Scott is someone well versed in the whole range of management sciences, yet able to ground this perspective in the world of real experience. This book accomplishes this in a natural, coherent marketing services and very readable way." John Zweig, CEO Specialist Communications Businesses, WPP Group USA Inc. Spanning a diverse range of activities from accountancy to marketing communications, the professional services industry now accounts for up to 170f employment in the Western economies marketing services and had worldwide revenues in 1999 of around $800 billion. It is continuing to experience one of the most spectacular growth rates of any Western-dominated industry marketing services and is progressively cornering an ever larger share of industrial value added. Yet, it remains one of the most unanalysed marketing services and undocumented areas of business acitivity. It has been subjected to little scrutiny marketing services and received minimal attention from the capital markets. This book aims to change all that! "The Professional Services Firm" is intended for three key audiences: managers marketing services and owners of professional services firms who want to understand the strategic options they face marketing services and how to improve their financial performance. investors who want to understand how they can exploit the largely untapped marketing services and misunderstood opportunity the industry holds. managers in industrial marketing services and servicesectors who want to understand how to emulate the two critical skills mastered by PSFs - hiring, developing marketing services and retaining the best intellectual talent available marketing services and exploiting collective knowledge to achieve differentiation marketing services and to-die-for margins.
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