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Juran on Quality by Design: The New Steps for Planning Quality Into Goods and Services by Joseph M. Juran,

Building on the experiences of scores of companies marketing services and hundreds of managers, J. M. Juran, the world-renowned quality pioneer, presents a new, exhaustively comprehensive approach to planning, setting, marketing services and reaching quality goals. Employing three case examples which encompass the three major sectors of the economy--service, manufacturing, marketing services and support--he offers a practical plan for companies to achieve strategic, market-driven goals by following a structural approach to planning quality. Quality, according to Juran, has become a prerequisite for business success. He cites the loss of market share, failure of products, marketing services and waste as results of poor quality planning. Juran provides a set of universal steps which can be used in the basic managerial process to establish quality goals, identify customers, determine customer needs, provide measurement, marketing services and develop process features marketing services and controls to improve business tactics. The author gives new emphasis to setting quality goals, planning in "multifunctional" processes, establishing data bases for quality planning, motivating managers marketing services and the work force, marketing services and introducing quality planning into organizations.
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