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Principles of Marketing, Activebook 2.0

This paperback book is invaluable as a guide for readers interested in learning the principles of marketing. Readers can personalize the material by adding notes marketing services and comments marketing services and utilizing the dynamic online resources, allowing them to learn about marketing in an exciting marketing services and real-life manner. Topics covered in this “ workbook” include: understanding marketing marketing services and the marketing process (managing profitable customer relationships); developing marketing opportunities marketing services and strategies (managing marketing information, consumer marketing services and business markets, consumer marketing services and business buying behavior); developing the marketing mix (product, service, branding, marketing services and pricing strategies); managing marketing (creating competitive advantage); marketing services and the global marketplace. This activebook is perfect for the marketing manager, department head, or other marketing personnel; its comprehensive appendices make this a perfect reference for the office or home.
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