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The Engaged Customer: Using the New Rules of Internet Direct Marketing to Create Profitable Customer Relationships by Hans Peter Brondmo,

In the age of the Internet, how do you keep your customers coming back--again marketing services and again--when your competitors are always just one click away? How do you turn casual, anonymous surfers into profitable, "engaged" customers? The answers to these questions can be found in "The Eng@ged Customer," written by Hans Peter Brondmo, one of the Internet's best known marketing services and most successful direct marketing experts. In this new marketing classic Brondmo introduces readers to the new rules of Internet direct marketing marketing services and shows them how to use email to build service rather than marketing relationships. A visionary in both the technology marketing services and marketing arenas, Brondmo has shown more company executives than anyone how to build lasting, profitable, one-on-one relationships with customers on the Internet. His client list includes such household names as Palm, Hewlett-Packard, Victoria's Secret, Amtrak, Wells Fargo Bank, OfficeMax, Wegmans Food Markets, as well as such Internet leaders as CDNow, E-Trade Women.com, Petopia.com, Sparks.com, marketing services and eBags.com. "The Eng@ged Customer" makes Brondmo's expertise available to executives, managers, marketing services and marketers in both Old marketing services and New Economy businesses. The book combines a strategic perspective with tactical guidance, showing where marketing services and how to invest in order to build an Internet direct marketing program, marketing services and how to plan, develop, marketing services and implement your program for maximum success. While sending email messages to customers may sound like a simple process, retailers marketing services and marketers all over the world have discovered just how difficult it is to do it well.
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