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Marketing Channels by Anne T. Coughlan,

The ideas in this book apply to any channel for any product or service in any market. The generality of the book is shown in its many examples taken from all over the world. These cover a wealth of different products marketing services and services, sold to businesses marketing services and consumers, selected from the worldwide business press, research, marketing services and consulting. Examples range from autopsies, dog marketing services and cat food, personal computers, pleasure boats, marketing services and dolls, to stereo speakers, fast food, tires, garden products, marketing services and fast-moving consumer goods; marketing services and from maternity clothing, uninterruptible power supplies, marketing services and maintenance, repair, marketing services and operating (MRO) goods, to furniture, automobiles, airline travel services, marketing services and mutual funds. The variety of the examples reinforces the generality of the principles. As is appropriate for an international readership, the presentation of each example assumes that the reader is unfamiliar with the product or market in question. The book presents the concepts needed to frame the problem, then explores the channel issues in depth by means of the examples.
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