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Product Development for the Service Sector: Lessons from Market Leaders by Scott J. Edgett,

As the lines between products marketing services and services become less marketing services and less distinct, managers in service industries -- such as banking, insurance, financial services, utilities, marketing services and retailing -- can benefit enormously by learning from product leaders, employing a rigorous product development model to create marketing services and test new offerings, develop the most promising ones, marketing services and see them to market successfully. Product development experts Scott Edgett marketing services and Robert Cooper draw from their extensive research, teaching, marketing services and consulting experience to offer service sector executives marketing services and managers a comprehensive overview of the principles of product development marketing services and how they can be applied profitably.
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