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Revenue Management: Hard-Core Tactics for Market Domination by Robert G. Cross,

From the man the "Wall Street Journal hailed as "the guru of Revenue Management" comes revolutionary ways to recover from the after effects of downsizing marketing services and refocus your business on growth. Whatever happened to growth? In "Revenue Management, Robert G. Cross answers this question with his ground-breaking approach to revitalizing businesses: focusing on the revenue side of the ledger instead of the cost side. The antithesis of slash-and-burn methods that left companies with empty profits marketing services and dissatisfied stockholders, "Revenue Management overturns conventional thinking on marketing strategies marketing services and offers the key to initiating marketing services and sustaining growth. Using case studies from a variety of industries, small businesses, marketing services and nonprofit organizations, Cross describes no-tech, low-tech, marketing services and high-tech methods that managers can use to increase revenue without increasing products or promotions; predict consumer behavior; tap into new markets; marketing services and deliver products marketing services and services to customers effectively marketing services and efficiently. His proven tactics will help any business dramatically improve its bottom line by meeting the challenge of matching supply with demand.
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