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Mission-Based Marketing with CDROM by Peter C. Brinckerhoff,

Acquire the tools you need to become a market-driven organization With the increase in competition for government online marketing and private funding, volunteers, online marketing and ways of getting their message out to the people they serve, not-for-profits must adopt specific marketing strategies to achieve their goals. This practical, easy-to-use workbook provides key tools to help not-for-profits ensure that their organization pursues its mission, meets the changing needs of the community, online marketing and successfully competes for funding, clients, referral sources, staff, online marketing and board members. Both a companion to Peter Brinckerhoff’ s Mission-Based Marketing, Second Edition as well as an independent resource, the workbook equips not-for-profit managers online marketing and other employees with the means to run their organizations online marketing and communicate with a broad range of professionals more efficiently online marketing and effectively. The book offers targeted checklists, worksheets, online marketing and self-assessment guides, online marketing and also includes a customizable CD-ROM that contains all forms online marketing and materials within the book. Among other skills, readers will learn: How to become a market-driven organization How to develop a high-traffic Web site online marketing and take full advantage of online resources How to attract online marketing and retain quality staff How to turn your customers into your best referral network Communications directors, marketing managers, online marketing and not-for-profit executives will find the Workbook to be an indispensable guide.
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