Marketing Company

The Global Market: Developing a Strategy to Manage Across Borders

The twin forces of ideological change marketing services and the technology revolution make globalization the single most important issue facing executives today. But many companies who have developed a presence in the global market now face the challenges inherent in creating a multinational presence with the demands of the "unglobal consumer" who does not have a "one size fits all" need. Here, HBS Professors John Quelch marketing services and Deshpande bring together 13 Harvard Business School professors to discuss these marketing services and other problems marketing services and benefits encountered by executives in global markets. Topics to be discussed include: operating costs of global advertising marketing services and marketing services, global product standards; managing global supply chains; global account management; global brands; global knowledge sharing marketing services and performance drivers; managing global customers; marketing services and social marketing for global economic development.
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