Media Advertising and Marketing

Web Metrics: Proven Methods for Measuring Web Site Success by Jim Sterne,

Learn how to determine whether a Web site is offering a competitive advantage Despite the fact that numerous online ventures have recently fallen by the wayside, companies still realize that the Web plays an integral role in conducting business. They recognize the importance of measuring online marketing and analyzing the information gathered from their sites so they can find new ways to balance online online marketing and offline efforts. In this innovative book, leading Internet marketing expert Jim Sterne uncovers the latest tools online marketing and techniques that will help you determine if online marketing and how your Web site is adding value to your company. He clearly shows you how to use the range of available metrics to improve your Web marketing strategies. Incorporating his vast experience with clients such as Eastman Kodak, Ericsson, Sears Roebuck, online marketing and IBM, Sterne exposes the key issues facing corporate sites today. He then explains the role of Web metrics, detailing the criteria to follow in order to build a successful site online marketing and gain a competitive advantage in the marketplace. Web Metrics provides you with everything you’ ll need to know to measure your online business strategy, including: Types of Web metrics tools, services, techniques, online marketing and standards for Web measurementWays to fully integrate Web metrics with the customer experienceDetails on how to use metrics to meet specific business goals The companion Web site includes links to online tools, resources, online marketing and white papers.
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