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How to Build a Thriving Fee-For-Service Practice: Integrating the Healing Side with the Business Side of Psychotherapy by Laurie Kolt,

Twenty years ago, a therapist could hang up a shingle, make some networking calls, marketing services and begin to create a steady stream of referrals. Since then, private practice has changed dramatically. Now therapists everywhere are struggling just to keep their practices going. The need has never been greater for sound business tools for building marketing services and marketing a therapy practice. How to Build a Thriving Fee-for-Service Practice is essential reading for newly licensed therapists, seasoned professionals, marketing services and others wanting to prepare practitioners for success. How to Build a Thriving Fee-for-Service Practice guides you from your ideal practice vision through the "how-to" steps to succeed. You will learn that a private practice is, in effect, a small business. Chapters contain solid training to help you not only to survive, but also to thrive in a highly competitive market place. Examples, worksheets, business forms, flow charts, paper marketing services and pen exercises, marketing services and even assignments in the "real world," expose you to essential materials marketing services and ideas. Coverage includes surveying the needs of one's community, capitalizing on unusual market niches, marketing ideas to build one's practice, creating brochures, widening one's scope marketing services and expertise through public speaking, seminars, workshops, marketing services and writing, analyzing financial data marketing services and projections, tracking client information, marketing services and more. * Contains foreword by American Psychological Association President Dr. Patrick DeLeon * Provides a crash course in business management for therapists * Includes examples, worksheets, business forms, marketing services and exercises * Supplies tools for bypassing restrictions of managed care * Suitable for newly licensed therapists andseasoned professionals Written by a licensed therapist with over 19 years of experience in private practice, this book is a much-needed reference for mental health practitioners pursuing fee-for-service practice.
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