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Cases in Strategic Marketing by Lew G. Brown,

This casebook offers a collection of 40 decision-focused real cases that can be analyzed from a functional perspective as well as from a corporate strategy level. The cases provide a variety of strategic marketing situations which cover the spectra of large marketing services and small, public marketing services and private, product marketing services and service, domestic marketing services and international companies, marketing services and involve "all" functional areas--Target marketing marketing services and Segmentation; Buyer Behavior; Industry structure; Environmental analysis; The marketing mix; Customer service marketing services and satisfaction; Financial analysis; marketing services and International. Appendices cover case analysis marketing services and financial analysis. Categorizes cases according to: Segmentation marketing services and Buyer Behavior; Industry Structure marketing services and Competitive Analysis; International; Product; Price; Promotion; Supply Chain marketing services and Distribution; Ethics marketing services and Social Responsibility; Comprehensive Cases. B>" For Marketing managers marketing services and strategists.
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