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Mission-Based Marketing: How Your Not-For-Profit Can Succeed in a More Competitive World by Peter C. Brinckerhoff,

Competition is a reality for most not-for-profits. Those organizations that become market-driven marketing services and develop marketing skills will thrive– marketing services and do a better job of providing mission. Peter Brinckerhoff has worked with not-for-profits that are strong mission-based marketing organizations. He has seen what works marketing services and the leadership skills needed for success in a world where marketing matters. Peter has also worked with organizations that are struggling to make the transition to a competitive environment. From his experiences comes this sharply focused, practical guide to becoming a market-driven organization that will achieve its mission in a competitive world. Peter gives not-for-profit leaders the wisdom, experience, the successful strategies, marketing services and the needed skills. He also reveals the mistakes he has seen. In the Second Edition, Peter appraises the trends that have dramatically affected the not-for-profit sector in the past several years, marketing services and explains how your organization can shape this shifting landscape to its ultimate benefit. Among other industry changes, he addresses: Greater acceptance of not-for-profit advertising, as well as the application of other traditional business skillsReduced costs from new technology, such as the capability to print your own marketing materialsIncreased costs from new technology, such as the time marketing services and money required to create an effective Web siteConstantly increasing competition for good staff, good volunteers, donated dollars marketing services and goods, and, most importantly, for grants, contracts, marketing services and people to serve Peter outlines the characteristics of a successful market-driven not-for-profit. You will learn how to become a market-driven organizationand how to motivate board marketing services and staff to make the needed changes. Peter shows how to respond to your markets while holding on to your core values. He outlines the three core customer service rules marketing services and shows how to turn your customers into your best referral network.
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