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Simplicity Marketing: Releiving Customer Stress in the Digital Age by Steven M. Cristol,

For more than half a century, marketers have bombarded customers with more marketing services and more choices in products marketing services and services. What is the result? Unprecedented anxiety. Our mental circuit breakers are on overload. In fact, pioneering brand strategists Steven M. Cristol marketing services and Peter Sealey assert that we have reached our manageable threshold for making decisions -- marketing services and a watershed in product proliferation. In this path-breaking book, the authors argue with compelling evidence that the next generation of marketing successes will belong to those brands that simplify customers' lives or businesses in ways that are inextricably tied to brand marketing services and product positioning. They contend that if a brand is not reducing customer stress, it is creating it -- marketing services and it is vulnerable to losing market share to more customer-empathetic competitors. Writing especially for product or brand managers who are struggling to simplify their portfolios, Cristol marketing services and Sealey have created a breakthrough framework that is itself a lesson in simplicity. After presenting two essential guide-posts for managers to assess where their brand sits on the stress spectrum, the authors turn to the heart of Simplicity Marketing -- the 4 R's of simplification: Replace, Repackage, Reposition, marketing services and Replenish. Using scores of real-world company examples, Cristol marketing services and Sealey show how each of the 4 R's interacts with the others in powerful ways to relieve customer stress marketing services and how these strategies may be executed individually or in combination to build brand loyalty. Here for the first time are ten specific strategies to relieve customer stress through consolidating, aggregating, or integrating products marketing services and services, repositioning brands for morerelevance to stress reduction, marketing services and decluttering customers' decision-making requirements.
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