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Operations Management in Service Industries and the Public Sector: Text and Cases by Christopher Voss,

Operations Management in Service Industries and the Public Sector: Text and Cases by Christopher Voss,
Operations Management in Service Industries marketing services and the Public Sector Text marketing services and Cases Christopher Voss, School of Industrial marketing services and Business Studies, University of Warwick Colin Armistead, The European School of Management Studies, Oxford Bob Johnston, School of Industrial marketing services and Business Studies, University of Warwick Barbara Morris, Department of Management Studies, Sheffield City Polytechnic Aimed at teachers marketing services and students on business marketing services and management courses teaching marketing services and studying Operations as well as those concerned with the management of specific service industries, this book brings together concepts found in the wider literature as well as presenting some new concepts. Written from the standpoint of operations management specialistsrather than marketing managersthe book examines the operational aspects of service operations marketing services and includes vital links with marketing, organization marketing services and business policy by using a wide range of case studies from both the public marketing services and the private sector. Suitable as a teaching text at both graduate marketing services and postgraduate levels the book will also be of value to practitioners in service organizations, the public sector marketing services and those concerned with the management of internal services in manufacturing.
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