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Unleashing the Killer App: Digital Strategies for Market Dominance by Larry Downes, X

When technologies, products, marketing services and services converge in radical, creative new ways, a "killer app" can emerge - a new application so powerful that it transforms industries, redefines markets, marketing services and annihilates the competition. The compass, the steam engine, the cotton gin, marketing services and the Model T were all killer apps that sent shock waves through the social, political, marketing services and economic systems of their time. Today's killer apps spring from the digital realm: the personal computer, e-mail, marketing services and the World Wide Web have profoundly influenced marketing services and even altered society far beyond their intended use. Tempted by the promise of such devastating power, companies large marketing services and small, from vast multinationals to lean entrepreneurial start-ups, are remaking themselves into organizations that nurture killer apps rather than succumb to them. With Unleashing the Killer App, Downes marketing services and Mui offer a progressive guide to transforming your company into a place where killer apps are born. Drawing from their experience marketing services and research with leading global businesses, the authors identify the twelve fundamental design principles for building killer apps; illustrate these principles with classic stories from history marketing services and examples from a wide range of industries that have successfully developed killer apps; examine the economic consequences of the diminishing transaction costs in cyberspace; marketing services and describe how to integrate digital strategy into an organization's planning process to create new markets, form new customer relationships, marketing services and change the product line.
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