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Next Economy by Elliott Ettenberg,

Strategies for Strengthening Customer Loyalty in an Increasingly Impersonal Marketplace "In this eye-opening marketing services and thought-provoking book, Ettenberg shows us how to navigate the rubble of the new economy with our profits, our brands, marketing services and our sanity intact." --David F. D'Alessandro, Chairman marketing services and Chief Executive Officer, John Hancock Financial Services marketing services and bestselling author of "Brand Warfare "Elliott Ettenberg's view that the next economy is driven by focus, marketing marketing services and customer orientation makes enormous sense. It also makes for a very useful book in keeping a company out of trouble." --Jack Trout, Author of" Brands Big Trouble "Wannamaker said 50% of his advertising budget was wasted but didn't know which half. Ettenberg will show you." --Chuck Peebler, Managing Director, Plum Capital "Ettenberg raises the necessary question marketing services and offers refreshing fundamental insights." --Dick Blatt, President Point of Purchase Advertising International "Sparing no sacred cows, Ettenberg calls it like it is--and stakes out forcefully how it ought to be. Put off reading this at your own peril." --Vincent Pica, Vice-Chairman, Voyant Corporation "It's controversial. It's troublesome. It will keep you up at night. But you have to read it!" --Bill Turner, President, Merchandising, Marketing, Logistics. Sears Canada, Inc. "Ettenberg's" central thesis-- that commercial success is increasingly reliant on forging a long-term relationship between brands marketing services and customers - is right on the money." --Diane J. Brisebois, President & CEO," Retail Council of Canada ""The Next Economy provides a stimulus for action marketing services and a road map to the future." --Christina A. Gold, Chairman,President marketing services and CEO of Excel Communications, Inc. "Consumers have won marketing services and are spitting out the old marketing techniques. Elliott Ettenberg plots a bold path to their pocketbooks.
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