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The Cable and Satellite Television Industries by Patrick R. Parsons,

The world of cable marketing services and satellite delivered television is constantly evolving marketing services and changing with new technology. These new technologies, especially the transition to digital distribution, are altering the world of television. The momentous results of these changes can be seen in the convergence of communications markets marketing services and services. This is the only book on the market that successfully captures the scope marketing services and detail of these developments. It examines the convergence marketing services and competition of emerging television industries both domestically marketing services and internationally. This book's clarity marketing services and comprehensibility make it accessible to readers without a background in these areas. Also, current employees in the industry will benefit from the broad based topics of the industry that are explored in this book. These topics include chapters on history, technology, industry structure, industry programming marketing services and services, daily operations, law marketing services and policy, international activities, marketing services and social issues. Also included is a detailed discussion of the 1996 Telecommunications Act, as well as other legal issues that are crucial to a clear understanding of the industry. Ultimately this book is a detailed review of where cable marketing services and satellite has come from, what it is like today, where it is headed marketing services and why, marketing services and how it relates to other media. Industry gurus marketing services and novices alike.
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