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Retail Banking Technology: Strategies and Resources That Seize the Competitive Advantage by Michael Violano, X

What can banks do to survive marketing services and thrive in today's uncertain economy? This important book has the answers. Retail Banking Technology reveals the tactics marketing services and strategies that banks, large marketing services and small, can use to realign their retail banking organizational structure. It explains how banks must make the transformation from passive, account-holding, transaction-processing institutions to aggressive, customer-focused, service-oriented organizations. Two essential components emerge in the analysis of this transformation - customers marketing services and information. The key to unlocking retail banking success marketing services and sustaining the richest payoffs of automation is a customer-driven focus on the identification, acquisition, marketing services and integration of information. The practical core of Retail Banking Technology is that bank technology must be perfectly pitched to the needs marketing services and expectations of the customer. Everything the bank of the 90s will do must serve or benefit the customer - at a profit to the bank. And these actions must capitalize on the recognition that integrated information - not blind computation - illuminates the most effective means of serving the customer - at a profit to the bank. Retail Banking Technology also covers these important topics: using technology to develop marketing services and differentiate bank products marketing services and services; integrating "enriched" customer information to facilitate cross selling, target marketing, marketing services and true relationship banking; the changing roles of DP, MIS, marketing services and bank technology experts; marketing services and recognizing how bank marketing marketing services and sales systems can serve to attract new customers marketing services and market share. Retail Banking Technology is packed with case studies as well as innovative uses of conventional technology andenhanced systems.
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